APAX IN ACTION: Spotlight on Blacklist Coffee Roasters

In this edition of "APAX IN ACTION," we’re thrilled to highlight Blacklist Coffee Roasters, a café and roaster - located in Perth, Western Australia - known for its dedication to exceptional coffee and innovative brewing techniques. Over the past five months, Blacklist Coffee Roasters has been utilising APAX LAB mineral concentrates to elevate their coffee game, enhancing the coffee experience for their customers. Here's how they’re making the most of APAX LAB in their café.

Using APAX LAB to Enhance Coffee Quality

At Blacklist Coffee Roasters, APAX LAB plays a key role in improving the overall quality of their coffee, particularly their filter offerings. By carefully tailoring the mineral composition of their water, they’ve been able to optimise flavour clarity and aroma, ensuring that every cup served exceeds expectations. As they put it:

"We use APAX LAB to provide the mineral needs of the water we have, which leads to improving the quality of our coffee itself, especially for filter coffee."

This precise approach highlights how APAX LAB empowers cafés to unlock the full potential of their brews, offering a better sensory experience for customers.

Seamless Integration into Their Workflow

Blacklist Coffee Roasters has seamlessly integrated APAX LAB into their daily operations with a focus on post-brewing mineralisation. This method involves enhancing batch-brewed coffee with the APAX LAB profiles after brewing. This not only ensures optimal flavour balance but also creates a repeatable and consistent process for their team.

The team values the simplicity of APAX LAB’s system, which makes it easy for baristas to implement and maintain a high standard of quality in every cup.

Educating Customers and Enhancing the Experience

At Blacklist Coffee Roasters, coffee education is a priority. They use APAX LAB as a tool to engage customers and deepen their appreciation for the complexity of coffee. As they explain:

"We introduce APAX LAB as a supporting role that makes an impact on flavour and aroma. It enhances the customer experience and allows us to teach them about how minerals can affect coffee flavour."

This approach not only elevates the customer’s sensory journey but also helps home brewers understand the importance of water in coffee preparation. Customers often leave with a newfound appreciation for how something as simple as minerals can transform their cup of coffee.

Customer Feedback

APAX LAB has been a hit with Blacklist Coffee Roasters’ customer base, particularly among home brewers. Customers frequently praise the affordability and ease of use of the mineral concentrates, with one standout feature being the Dilution Chart that simplifies the process of creating customised water recipes.

"It’s really helpful for our customers who are home brewers. The Dilution Chart makes the minerals incredibly easy to use!"

Favourite Profile: LYLAC

When asked about their favourite APAX LAB profile, the team at Blacklist Coffee Roasters didn’t hesitate to name LYLAC. Known for enhancing floral notes and delivering a clean finish, LYLAC perfectly complements the types of coffees they love to showcase.

"I personally love coffee with intense floral notes and a clean finish. LYLAC is the best for highlighting those flavours."

Go-To Recipe: The Martin Wölfl Recipe

For many of their coffees, Blacklist Coffee Roasters relies on the Martin Wölfl Recipe, crafted by the 2024 World Brewers Cup champion. This recipe is a testament to APAX LAB’s role in shaping winning coffee profiles and achieving world-class results.

Conclusion: Redefining the Coffee Experience

Blacklist Coffee Roasters exemplifies how APAX LAB can transform the coffee experience, both for cafés and their customers. By using tailored mineral concentrates to optimise flavour, they’re able to consistently serve exceptional coffee while educating their customers about the science behind every cup.

Stay tuned for more stories in our "APAX IN ACTION" series, where we continue to spotlight the cafés and roasteries using APAX LAB to push the boundaries of what’s possible in coffee brewing.