APAX IN ACTION: Spotlight on Diggy Doo's
For this edition of APAX IN ACTION, we’re thrilled to shine a light on Diggy Doo’s Coffee, a Sydney café that's bringing innovation and interactivity to their coffee experience. Located in a vibrant coffee-loving community in the heart of Sydney CBD, Diggy Doo’s has been using APAX LAB mineral concentrates for nearly a year, delighting their customers with the transformative power of customised water. Here’s how they’re using APAX LAB to elevate every brew.
Revolutionising Coffee with APAX LAB
At Diggy Doo’s, the use of APAX LAB mineral concentrates isn’t just about enhancing coffee—it’s about creating a personalised experience. They’ve embraced APAX LAB at their brew bar, allowing customers to season their coffee post-brew with a carefully curated seasoning station. This setup invites coffee lovers to take control of their cup, tailoring it to their preferred flavour balance.
By empowering their customers to explore how minerals like JAMM, TONIK, and LYLAC impact the taste, Diggy Doo’s has turned coffee drinking into an interactive and educational experience.
Incorporating APAX LAB into the Workflow
The process at Diggy Doo’s is refreshingly simple yet effective. Brewed coffee is served at the brew bar, where customers can add APAX LAB mineral concentrates to their cup. This post-brew customisation doesn’t just enhance the coffee; it creates meaningful conversations between staff and customers.
“The brew bar is a talking point,” says the Diggy Doo’s team. “It sparks curiosity and gives us a chance to explain how different minerals create unique experiences in the cup.”
Educating Customers on the Power of Water
At Diggy Doo’s, introducing customers to APAX LAB is more than just a quick demonstration—it’s an opportunity to share the science behind it. The team explains how APAX LAB, initially developed for competition-level brewing, has been adapted to bring world-class flavour enhancement to everyday coffee drinkers.
They break it down: different mineral concentrates impact coffee in distinct ways, opening up a broader conversation about the importance of water in brewing. This approach not only piques customers’ curiosity but also deepens their appreciation for the craft of coffee.
Customer Feedback: Intrigue and Fascination
The response to APAX LAB at Diggy Doo’s has been overwhelmingly positive. Customers are intrigued by the concept of “seasoning” their coffee and are fascinated by the noticeable difference just a few drops can make.
“It’s cool to see people experience coffee in a whole new way,” says the team. “The fascination on their faces when they taste the difference is priceless.”
Favourite Profile: JAMM
When it comes to APAX LAB profiles, Diggy Doo’s has a clear favourite: JAMM. Known for its ability to bring out juiciness and sweetness, JAMM has become a staple at the café.
“You can’t beat it,” they say. “It’s perfect for adding depth and vibrancy to so many coffees.”
Go-To Recipe for a Balanced Cup
Diggy Doo’s has picked a reliable recipe that works well across a range of the coffees they are serving and that is popular with their clients:
- 3-4 drops of JAMM for sweetness and body.
- 1-2 drops of TONIK or LYLAC for added brightness or floral notes.
This combination creates a beautifully balanced cup, showcasing the coffee’s full potential.
Conclusion: Transforming Coffee One Drop at a Time
Diggy Doo’s Coffee has embraced APAX LAB as a tool to enhance not just the flavour of coffee but also the customer experience. By making coffee customisation accessible and interactive, they’re turning a simple cup of coffee into a journey of discovery.
Whether it’s at the brew bar or through engaging conversations about water and minerals, Diggy Doo’s is showing how APAX LAB can transform the way we think about and enjoy coffee.
Stay tuned for more stories from our "APAX IN ACTION" series, where we continue to highlight how top cafés are using APAX LAB to redefine coffee.