APAX IN ACTION: Spotlight on Ignis Coffee, Tokyo
Welcome to another edition of APAX IN ACTION, where we highlight exceptional cafes worldwide enhancing their coffee experiences using APAX LAB minerals. Today, we're delighted to introduce Ignis Coffee, a standout specialty coffee shop located in Tokyo, known for their premium fermented coffee selection, and their meticulously brewed roasts.
About Ignis Coffee
Based in Sendagi, Ignis Coffee is dedicated to exploring the depth and complexity of drip coffee, constantly evolving their coffee offerings to bring fresh experiences to their customers. Ignis has been proudly using APAX LAB mineral concentrates in their cafe for nearly a year, enhancing customer engagement and elevating the coffee experience.
How Ignis Coffee Uses APAX LAB
Ignis Coffee creatively integrates APAX LAB mineral concentrates into the customer experience by allowing interested customers to directly explore and compare flavours post-brewing. Customers can select from all three concentrates—TONIK, JAMM, and LYLAC—or the knowledgeable staff will recommend the concentrate that best matches the coffee's unique flavour profile, and add a couple of drops to their cup. This interactive tasting helps customers clearly understand how APAX LAB enhances their coffee.
Implementing APAX LAB in the Workflow
At Ignis, mineral concentrates are usually added after serving the coffee, providing an immediate sensory demonstration for customers. The team encourages customers to first taste their coffee as-is and then adds the selected concentrate directly in front of them. This transparent approach highlights the distinct taste changes that APAX LAB minerals offer. Additionally, Ignis occasionally prepares the same coffee with different concentrates in separate cups, allowing customers to compare and fully appreciate the nuanced effects.
Educating Customers
Ignis Coffee primarily introduces APAX LAB minerals to customers who demonstrate deeper curiosity about coffee culture and brewing processes. The cafe staff explains that these mineral concentrates contain varying compositions of minerals designed specifically to enhance or alter coffee flavours. This educational experience sparks engaging conversations, helping customers deepen their understanding of coffee complexity.
Customer Feedback
Feedback from customers at Ignis Coffee has been overwhelmingly positive. Guests frequently express surprise and delight at the noticeable flavour enhancement brought about by APAX LAB concentrates. Common feedback includes appreciation for how the minerals accentuate and highlight the natural flavours of coffee, significantly elevating their tasting experience.
Ignis Coffee’s Favourite APAX LAB Profile
The team at Ignis Coffee particularly enjoys the TONIK profile for its clarity and immediate flavour enhancement. They find that TONIK vividly highlights the coffee's unique profile, making the differences easy and enjoyable for customers to perceive.
Ignis Coffee’s Approach to Recipes
As a specialty coffee shop with a strong emphasis on drip coffee, Ignis Coffee does not rely on a single go-to mineral concentrate recipe. Instead, they adapt their use of APAX LAB minerals according to the constantly evolving coffee beans they serve, carefully selecting the concentrate that best complements and enhances each specific coffee's flavour profile.
We're proud to partner with Ignis Coffee in Tokyo, where their creative approach and dedication to coffee excellence continue to inspire both customers and fellow coffee enthusiasts worldwide. If you're in Tokyo, we can only recommend you to visit Ignis Coffee to experience firsthand the transformative impact of APAX LAB minerals!