APAX IN ACTION: Spotlight on Jibbi Coffee Roasters
Jibbi Coffee Roasters, located in the heart of Surry Hills in Sydney, has recently opened and started incorporating APAX LAB mineral concentrates into their coffee preparation process, both pre- and post-brew. Their mission: to enhance their customers’ coffee experience by unlocking complex flavours and amplifying the natural characteristics of the amazing coffees they serve. Let’s dive into how they’re using APAX LAB and the results they’ve seen so far.
How Jibbi Coffee Roasters Implements APAX LAB
Pre-Brew: The team uses APAX LAB concentrates to prepare their brewing water, ensuring the perfect mineral balance for optimal extraction.
Post-Brew: Customers can also enhance their brewed coffee by adding APAX LAB minerals directly, tailoring their cup to their flavour preferences.
Implementation in Workflow: Jibbi likes to keep it simple yet effective. The team mixes APAX LAB concentrates with filtered water. This approach ensures consistency in quality while maintaining a smooth workflow.
Educating Customers
When introducing APAX LAB, Jibbi explains it to clients in the following way:
“APAX LAB is a water mineral solution crafted to enhance coffee extraction, unlocking more flavour and complexity in every cup. Tailored to the blend, it amplifies sweetness, highlighting floral, juicy, or other vibrant notes.”
Feedback and Results
The response from customers has been overwhelmingly positive. Common feedback includes: “Wow, it’s fascinating how the flavour transforms!”
By using APAX LAB, Jibbi Coffee Roasters has elevated their coffee’s flavour profile, delivering a unique and memorable experience to their coffee community.
Favourite Profile and Recipe
Jibbi's Favourite Profile: LYLAC
Jibbi loves LYLAC for its ability to enhance floral notes, smooth the texture, and round out any bitterness, creating a balanced and enjoyable cup!
Go-To Recipe:
Their go-to recipe involves adding just 2 drops of LYLAC to the cafe’s filtered water. This simple addition transforms the coffee, highlighting its floral nuances and delivering a smoother, more rounded flavour.
Jibbi Coffee Roasters values APAX LAB for its ability to elevate their coffee offerings. By focusing on water’s role in extraction, they’ve unlocked new flavour potentials, deepened customer appreciation for specialty coffee, and set themselves apart as innovators in the industry.
Interested in trying APAX LAB for your cafe? Discover how these mineral concentrates can enhance your coffee experience. Visit our wholesale section to enquire!