APAX IN ACTION: Spotlight on KURO Coffee in Malaysia

About KURO Coffee

Located in Malaysia, KURO Coffee is passionate about pushing the boundaries of flavour and depth in their coffee offerings. For over six months, they’ve proudly embraced APAX LAB mineral concentrates, creatively integrating them into their brewing processes and continually discovering new ways to elevate their customers’ coffee experiences.

How KURO Coffee Uses APAX LAB

KURO Coffee primarily enhances their coffee post-brewing using APAX LAB mineral concentrates. Recently, however, they’ve started innovating further by experimenting with adding concentrates directly onto coffee grounds before brewing. Customers get to experience first-hand how subtle mineral adjustments profoundly influence their coffee's balance and complexity, deepening their understanding and appreciation of coffee flavours.

Implementing APAX LAB in the Workflow

KURO Coffee incorporates APAX LAB minerals through two distinct methods:

• Pre-Brewing: For washed coffees, they’re currently testing adding two drops of LYLAC directly onto coffee grounds before extraction, improving clarity and refining texture.

• Post-Brewing: They frequently add 1–2 drops of JAMM directly into brewed coffee, enhancing the cup’s body, depth, and mouthfeel immediately upon serving.

This dual approach allows KURO Coffee to offer a consistently refined experience, clearly demonstrating to customers how APAX LAB minerals positively affect their beverage.

Educating Customers

At KURO Coffee, customer education plays a key role. The team actively explains the importance of mineral composition in coffee brewing, enlightening customers about how APAX LAB concentrates significantly shape their coffee’s final flavour and balance. By introducing APAX LAB minerals, they encourage customers to experience coffee on a deeper sensory level, helping them cultivate an appreciation for subtle flavour nuances.

Customer Feedback

Feedback from KURO Coffee’s customers has been overwhelmingly positive. Guests frequently express genuine surprise and satisfaction at the noticeable improvement achieved through just a few mineral drops. They appreciate how this subtle enhancement deepens their palate’s sensitivity and ability to detect nuanced differences, describing their experience with APAX LAB as a kind of ongoing palate training.

KURO Coffee’s Favourite APAX LAB Profile

The KURO team particularly favours the JAMM profile due to its perfect suitability for Malaysia’s local water composition. They find JAMM reliably boosts the body, boldness, and mouthfeel, making it the café’s preferred choice for achieving consistently structured and flavourful cups.

KURO Coffee’s Approach to Recipes

KURO Coffee’s go-to APAX LAB recipes include:

• Washed Coffees: 2 drops of LYLAC directly onto coffee grounds before brewing, enhancing clarity and reducing any roughness.

• Post-brew: 1 drop of JAMM into the brewed coffee, significantly boosting depth and boldness.

These tailored approaches allow KURO Coffee to continuously adapt and deliver the best possible expression for each coffee they serve.

We're thrilled to partner with KURO Coffee in Malaysia. Their creative and educational use of APAX LAB minerals exemplifies how cafes worldwide can transform everyday coffee experiences into something truly extraordinary. If you’re in Malaysia, don't miss the opportunity to visit KURO Coffee and experience firsthand the transformative power of APAX LAB minerals!