APAX IN ACTION: Spotlight on Assembly Coffee, London
Welcome to another edition of APAX IN ACTION, where we showcase exceptional cafes and coffee brands transforming their brews using APAX LAB. Today, we're excited to feature Assembly Coffee, a standout name in London's vibrant specialty coffee scene.
About Assembly Coffee
Based in London, Assembly Coffee is known for its dedication to quality, precision, and an exceptional filter coffee list. They've been integrating APAX LAB mineral concentrates into their brewing workflow for nearly a year, enhancing the distinctiveness and clarity of their hand brews.
How Assembly Coffee Uses APAX LAB
Assembly Coffee leverages APAX LAB minerals specifically for their hand-brewed coffees, ensuring maximum control over flavour profiles. They prepare the water ahead of time, building it into convenient 5-litre bottles to maintain workflow efficiency and consistency.
Educating Customers
Assembly Coffee's team believes that water plays a crucial role in coffee, constituting 98% of each cup brewed. They explain to customers how precise control of water minerals allows them to tailor flavour profiles meticulously. According to Assembly Coffee, APAX LAB simplifies the traditionally complex process of water crafting, making it accessible and straightforward.
Customer Feedback
The response from customers has been really positive, highlighting the clarity and expressiveness of the coffees brewed with APAX LAB. Feedback consistently points out how clean yet vibrant the resulting coffees taste.
Assembly Coffee’s Favourite APAX LAB Profile
Their preferred mineral profile is JAMM, which they describe as providing fantastic texture and sweetness. However, they strategically incorporate TONIK and LYLAC in smaller quantities to achieve optimal flavour balance.
Assembly Coffee’s Go-to APAX Recipe
A versatile and trusted recipe they frequently use for 1L of distilled water: 0.6g TONIK | 2g JAMM | 1.4g LYLAC
This carefully crafted ratio complements most coffees they serve, bringing out clarity, sweetness, and beautiful structure.
We’re proud to have Assembly Coffee among our APAX community, continuously pushing boundaries and refining the specialty coffee experience. If you're in London, be sure to visit Assembly Coffee to taste the difference APAX LAB minerals can make!
Interested in trying APAX LAB for your cafe? Discover how these mineral concentrates can enhance your coffee experience. Visit our wholesale section to enquire!