APAX IN ACTION: Spotlight on Fidelity Coffee in Sydney
About Fidelity Coffee
Nestled in picturesque Katoomba within Sydney’s Blue Mountains, Fidelity Coffee has quickly become synonymous with thoughtful brewing and exceptional coffee experiences. Since opening five months ago, Fidelity has proudly embraced APAX LAB mineral concentrates, placing intentional water chemistry at the heart of their café’s coffee program.
How Fidelity Coffee Uses APAX LAB
At Fidelity, APAX LAB minerals are integral to their brewing process. With naturally soft local water (around 50 ppm), they use APAX concentrates to remineralise each black coffee post-extraction, carefully increasing their water’s mineral content into the optimal 90–120 ppm range. Each cup is individually tailored by adjusting the ratio of the concentrates, enabling Fidelity Coffee to precisely match water to coffee—not the other way around.
Implementing APAX LAB in the Workflow
Fidelity's baristas skilfully build each cup “to taste,” thoughtfully adjusting blends of APAX minerals for specific flavour outcomes. For espresso-based black coffees, JAMM is frequently used to enhance sweetness, body, and clarity. Batch brews and hand brews typically incorporate a balanced blend of Tonik and Lylac. This considered, flexible approach ensures that every coffee served at Fidelity reaches its maximum flavour potential.
Educating Customers
Fidelity Coffee introduces APAX minerals to customers by drawing an analogy to “seasoning for coffee.” Just as salt can enhance food, the correct water chemistry highlights clarity, sweetness, and balance in every coffee served. This accessible concept sparks curiosity, allowing Fidelity’s staff to passionately educate guests about water as an essential coffee ingredient. This openness aligns perfectly with Fidelity’s broader mission of demystifying specialty coffee and showcasing the craft behind every cup.
Customer Feedback
Feedback from Fidelity Coffee’s guests highlights the remarkable impact of APAX minerals. Descriptions like “clean,” “juicy,” and “vibrant” are frequently heard, alongside comments on how vividly the coffees express themselves—particularly fruit-forward and high-acidity varieties. Customers clearly notice and appreciate the elevated sensory experience.
Fidelity Coffee’s Favourite APAX LAB Profile
The Fidelity Coffee team loves JAMM for their house espresso—a single-estate Brazilian coffee—as it significantly enhances sweetness, body, and clarity. JAMM consistently delivers a beautifully rounded, expressive espresso, perfectly suited to black coffees and long blacks.
Fidelity Coffee’s Go-to APAX Recipe
For their hand brews and batch brews, Fidelity’s go-to recipe is (for 250mL of water):
1 drop TONIK | 2 drops LYLAC
This versatile profile reliably brings out the very best in lighter-roasted, floral filter coffees, creating a refined, expressive cup every time.
Final Thoughts
Fidelity Coffee is proud to be part of a passionate community exploring water’s crucial role in specialty coffee. At Fidelity, water isn’t just a brewing medium—it’s a foundational ingredient. APAX LAB has empowered them with the precision and intentionality they apply to every aspect of their craft, from bean selection to brewing and service. The result is a consistently elevated experience, where every customer can taste and appreciate the care and clarity in each carefully crafted cup.
We’re thrilled to partner with Fidelity Coffee, whose dedication and thoughtful approach serve as a fantastic example of how specialty cafés can thrive when giving water the attention it deserves. If you’re visiting the Blue Mountains, Fidelity Coffee is a must-visit destination to experience firsthand the remarkable impact of APAX LAB minerals!